Retailers live for the holiday season. It’s the time of the year when retailers put money in the bank because of the shopping surge that usually occurs from October through December. But according to a consumer report conducted by the National Retail Federation, the average spending per person this year will increase about .04 percent over last year. Consumers spent on average about $802 last year, and based on the FRA report they will spend an average of $806 this year. That’s not good news for retailers. Susan McGalla is well versed in the trials and tribulations of holiday shopping. As president of the Pittsburgh-based retailer American Eagle Outfitters, McGalla had to make sure that the chain would do better than the year before for the same time period each and every year. If sales were weak during the last three months of the year, the chain was faced with inventory issues as well as operational adjustments. In short, the holiday selling season can be the difference between keeping a job or looking for another job for hundreds of retail executives. Consumer research projects don’t always produce the results that the researchers identify, according to McGalla. McGalla said consumer intention often differ from their behavior at any particular moment. The recent forecast is holiday sales will be around $630 billion which is a 3.7 percent increase over last year, and online sales would be $108 billion, or 17 percent of the total sales. The 3.7 percent increase was based on several economic factors, and as McGalla points out those factors are always in motion, so nothing is set in stone. McGalla also said that based on the projected figures retailers will be offering lower prices, buying incentives and price matching as well as free shipping. The buy online and pick up in-store offer will be another incentive along with other exclusive incentives. McGalla thinks this season will be interesting because almost half of the shopping will be done online and a lot of consumers will take advantage of the ship to the nearest store offer. Over 90 percent of the shoppers want free shipping, and McGalla says they will get it this year. Mobile buying will also play a role in holiday shopping this year. Over 21 percent of smartphone owners will buy products from their phone. Almost 40 percent of smartphone owners will do the research on their phones, and they will also connect with retailers that have the products they want to buy. One in five smartphone owner will check product availability on their phones, according to McGalla. Ultimately, shoppers could spend more than the NRF survey projects, but some analysts think the numbers that the NRF are projecting are accurate based on the fact that holiday spending has already started. More than 40 percent of holiday shoppers start shopping in October and another 42 percent shop in November.
A few years after visual search technology was started, Pinterest finally implemented the feature. Currently, the social platform has not less than 100 active million users one year after it started operating. This latest move by Pinterest shows the growing trend where less text and more images are used during a web search. It also shows a huge significance that is played by players on content and social engagement to improve shopping. However, one thing is completely clear; that the relationship between brands, retailers and consumers has radically changed as a result.
Gone are he days when retailers used to push ads to reach consumers. Nowadays, they just use image recognition to achieve even better results. Though it is still a bit early to see how customers are likely to react to the Buy buttons on social media, there is some evidence that shows that the eCommerce visual space is gaining traction at a very fast rate.
Many industry players started using visual search technology almost an year ago so as to make it much easier for their shoppers when matters related to finding products more effectively are concerned. In general, the technology has shown a lot of improvement when matters related to improvement in the conversion rate are concerned.
Being a major driver of shopping interest, shopping has evolved and nowadays, people are more likely to be intrigued by visual content as opposed to text. Visual content is appealing and many refer to it as a source for consumer intelligence.
Through a mobile app, the company allows customers to take a photo with their mobile phone, search the image of the product, discover where they can find it and eventually buy. The company’s Universal Scanner has since inception been a straight forward solution that uses the most accurate image recognition technology currently available. The technology brings together the best features of their competitor’s products and packages it in a single product.
The company’s technology is able to handle different dimensional images therefore giving retailers a solution that is easy to use and that provides instant results. When integrated with a retailer’s inventory, the technology is able to show them the products that are moving fast and those that are not. On the other hand, the technology allows customers to enjoy shopping.
Experienced writers realize that understanding Wikipedia rules are the key to writing sensible articles for the site. The fact is that Wikipedia is very different from the typical sites that you find online. Wikipedia is not a blog or a place to chat with your online friends. Wikipedia is an encyclopedia that has an established reputation for providing great content for their visitors to read. Therefore, it is important to take time to read the guidelines that are on the site and follow those rules carefully.
Wikipedia writers for hire in the real world take the time to read the articles in a print magazine, before sending their submission to the editor. Take a page from their book and read the articles that are already posted on Wikipedia. This is actually a very powerful way to learn the writing style that the site prefers. Read several dozen. Also, take the time to look for articles that are on the topic that you are considering writing an article about. Perhaps, that article already covers the topic. If so, try another angle.
Perhaps, you’ve discovered an article on the very topic that you were going to write about. Don’t get discouraged. Instead, take advantage of this great opportunity to practice your editing skills. Review the Wikipedia editing basics and start making a few minor edits.
Wikipedia prefers that the contributors add their references to the articles. Remember, the subjects that you write about on the site must pass the notability test. Therefore, if the subject is notable, plenty of information should exist on the topic. The references should be from a site that is reliable or a print source that is reliable.
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Susan McGalla did not have the stereotypical girly-girl childhood growing up. Instead she was raised roughhousing with two brothers and a father who was a football coach. In order to make herself heard she learned early on that it was necessary to be confident and assertive, regardless of the audience. McGalla realized that just because she was a woman she should not expect anyone to afford her any slack. The future business professional started off getting her education from Mount Union College. Here she received a degree in business and marketing which led to an eight year stint with the Joseph Home Company where she served in various marketing and managerial roles. After awhile a better opportunity presented itself and McGalla found herself as a divisional merchandiser for women’s clothing for American Eagle. Many would have seen this as a very difficult culture for a woman to do well in. When McGalla first arrived there were no women on the board or the executive team. Even the brand itself was primarily focused on males as its target demographic. However, thanks to an upbringing that instilled a strong sense of confidence as well as a can-do attitude McGalla seized the opportunity and ran with it as fast as she could. As McGalla began slowly rising through the corporate ranks bouncing around the country people began to take notice on ireport.cnn. Eventually she became president and chief merchandising officer of the company’s flagship store. From there it was a quick transition to heading up the same two positions for the entire company. Throughout this time McGalla helped to lead the company through a truly inspirational culture change. From 2000 to 2010 as she was rising through the ranks men and women worked together seamlessly. Gender became irrelevant all that mattered was whether or not an employee could produce quality work. This left her in charge of a company with $3 billion in annual revenues, four different brands, and an e-commerce site. During her tenure as president McGalla oversaw the launches of two different brands, aerie and 77kids. After some time with American Eagle she eventually decided to strike out on her own and start a business. She founded P3 Executive Consulting which provides advice to clients on marketing, branding, talent management and more. Her primary customers are in either the retail or financial industries. As if running her own consulting firm was not enough the tireless McGalla finds even more ways to stay involved. She sits on the board of HFF Inc. This company specializes in providing commercial real estate services. She also formerly served the University of Pittsburgh as a trustee and is currently the director for the Allegheny Conference on Community Development.
Dog health is one of the biggest issues to consider when deciding to own a pet for the first time. One must consider the potential cost for Veterinaries in addition the best food brand to ensure a happy and energetic life for the dog. With that said, one of the most cost effective and one of the healthiest brands of dog food that an owner could buy is a brand called Beneful. Beneful is one of the most notable dog brands in the United States, if not the world. The owner of this company, Nestle Purina PetCare, created this branch of pet care to ensure that every single dog is living a happy and healthy life.
Beneful is a company that has a goal of making every single dog a healthy dog. That is why Beneful offers three types of nutritious food that includes wet food, dry food, and dog snacks. Each one of these dishes is not only wholesome, but is also incredibly nutritious for each dog that takes a bite of the food.
One of the most popular types of food that is offered by Beneful is the wet food. The wet food comes in at least 20 different varieties of flavors with different types of proteins that are mixed up. These proteins include chicken, lamb, beef, and pork. The proteins that are used are mixed in with other healthy ingredients such as barley, rice, carrots, and even green beans. The texture of the wet food is also a popular texture. The wet food is chopped up in a manner that both the owner and the dog can see all the added ingredients that makeup with wet food.
In addition to the wet food, dry food is at the top of the list of the most popular products that are sold by Beneful. The dry food has been praised by millions of owners of the positive results that have been noticed by feeding dogs with Beneful dry food. The smell is so intoxicating that it was used as a marketing strategy on posters. Dogs would see these posters on walls and automatically respond to the delicious smell that beckoned them closer.
The dog snacks are tasty treats that any dog would enjoy to receive. What makes these snacks so special is the fact that they come in different textures. One popular texture is the shortbread consistency that is a favorite among dogs. Another popular consistency is the light and flaky texture of a cracker that signifies the fact that the dog snacks have been baked. The baking method ensures that each snack is healthy for the dog when eaten in moderation.
What makes dog health so important to Beneful is the fact that most owners at Beneful owner dogs. It is even encouraged to bring in pets at the Beneful locations as a way to keep the building cheerful and to keep the employees aware of the fact that the products that are produced are the products that each and every dog should enjoy.