Have you ever thought to yourself, “Man, I’d eat healthier on my lunch break or right after work if there were just more opportunities to do so!”
At the same time, fast food beckons. It’s just a simple block away. You can even walk there. After all, walking is exercises, isn’t it?
You can buy a drink and a filling meal for less than $8 bucks and you know it’s going to taste pretty good, with all the ooey, gooey cheese you want and the deep fried goodness you expect. However, you know you’ll feel guilty afterwards. You try not to think about the fact that you’ve literally just consumed over 1000 calories in less than 1 hour. Even if you try to make healthier choices, you know the salad dressings and other items on the menu aren’t healthy either.
It’s so frustrating. We all have healthy foods and veggies we enjoy, yet we have very few opportunities to eat them unless we cook them. So many professionals work anywhere from 40 to 100 hours per week. For many, there just isn’t time to cook healthy meals more than once or twice per week. However, getting burnt out on fast food happens quickly for people who have no other option than to order takeout and fast food all the time.
In fact, if you start a new job after attending college or after being a housewife for example, and you start eating fast food every day for lunch, you’ll get miserably sick of It after just a few short weeks, if not days.
The founders of Sweetgreen, Nathaniel Ru, Jonathan Neman and Nicolas Jammet felt those very same frustrations. Though living in one of the most metropolitan areas of the country, Washington, DC and living and working in one of the most posh areas of the Nation’s Capital, Georgetown; all 3 bonded over the fact that affordable, healthy options were pretty much nonexistent.
Fast, Organic Food at an Affordable Price Point
This prompted the 3 to create a business plan in their senior year at Georgetown University. Though they had no experience, 2 of them had successful entrepreneurs for parents. The 3 used the resources they had through the university to build their first location and decided on a value-driven business model for Sweetgreen that has achieved astounding success.