Serial entrepreneur Don Ressler is a marketing wizard and the internet is his domain. He’s been involved in creating cutting-edge, innovative marketing strategy. Since the early days of the internet Ressler has been helping companies to better connect to their target markets and gain new customers and leads. It’s called online performance marketing and Don Ressler is one of its finest proponents. Don Ressler used it to promote his string of successful start-ups, recruit millions in investment funds for some of the companies with which he has worked and generate billions of dollars in sales.
FitnessHeaven.com was Don Ressler’s first company and it was wildly successful. In 2001, a few years after its founding, FitnessHeaven.com was purchased by Intermix Media and Ressler became part of Intermix’s marketing team. Working with Intermix’s 19-year old COO Adam Goldenberg, Ressler co-founded and ran Alena Media. The company was responsible for Intermix’s performance advertising and e-commerce division. Alena Media generated hundreds of millions of dollars for Intermix and became its primary profit center.
When News Corp bought Intermix Media in 2005, Ressler left the company and went seeking new opportunities. He got together with Goldenberg and together they have founded a series of very successful companies. Their first company was Brand Ideas/Intelligent Beauty. It was the first of many brand building enterprises Ressler and Goldenberg would co-found. Next came weight-loss brand SENSA and DERMSTORE, an e-commerce skincare and cosmetics marketplace. Both brands are two highly successful using the direct-to-consumer model and online performance advertising.
In 2010 Ressler got together with Goldenberg to found a company that would become an international sensation. It was a subscription e-commerce fashion retailer called JustFab and it combined the prodigious talents of Ressler, Goldenberg and fashion icon Kimora Lee Simmons. Within two years JustFab Inc. had over 6 million members in Europe and the United States. Ressler and company also bought FabKids, a children’s fashion subscription service and The Fab Shoes, a European fashion e-commerce site.
In 2015 Ressler and the JustFab team joined with actress Kate Hudson and created athletics wear online subscription company Fabletics. The company was a rollicking success and has millions of subscribers worldwide. Fabletics recently opened its first bricks-and-mortar store and plans to open 100 more within the next five years. Don Ressler is CEO of Fabletics. He continues to prove why over the past 2 decades he’s been considered an online performance marketing master.