The name Lori Senecal has become synonymous with advertising. Lori is the Global CEO for the advertising agency of Crispin Porter + Bogusky, or CP+B. Many top companies around the world have benefited from CP+B ad campaigns under the direction of Lori Senecal. The agency has received many accolades and awards for their innovative and creative ideas. Lori has forever changed advertising on a global scale. http://www.adweek.com/news/advertising-branding/lori-senecal-named-president-ceo-mdc-partner-network-159416
Lori Senecal was born in Montreal, Canada and was the youngest of four children. Lori attributes much of the success she has achieved to her siblings who helped instill a strong work ethic. Their accomplishments were an example of how she wanted to live her life. Lori Senecal learned to dream big and not be afraid to take action. Lori’s family and work experiences have propelled her to where she is today.
Advertising and marketing are fields that require imagination and strong instincts. Lori Senecal has been blessed with both. Much of her work has centered on the use of modern technology to achieve the perfect campaign. Her management techniques led her to the CEO position that she currently occupies at Crispin Porter + Bogusky.
Awards Tell the Tale
At the AWNY Game Changer Awards in 2013 Lori Senecal received the innovation and leadership Quantum Leap award. The year 2014 was special for Lori as she received the “Women to Watch” honor. In 2016, she was named one of only four “Agency Executives to Watch,” by Advertising Age. According to Huffington Post, these awards recognize women in the industry who have made a difference and paved a path for others who will follow in the future. She has been the Jury Chair for the Isaac Awards and started the Isacc+Award for student inventions.
A Clear Vision
Lori is a driving force at CP+B working to oversee their expansion and global growth at her CEO position. She officially joined the company in 2015 and immediately made her mark by modernizing how they did business. Working in the advertising field takes a special kind of person. Lori Senecal sees beyond the norm and can create growth with a clear vision of the future. View Lori Senecal’s bio on crunchbase.com.