Equities First AU is lending on equities. What this means to you is that if you own equities, you can obtain a quick business loan against your equities to raise capital in emergencies.
Equities First AU is not a traditional, conventional lender or a bank. They are a private company, and are not nearly so regulated as banks and other lenders. The government will allow just so much of a bank’s loan on equities to be a certain type of equity. First Equities AU can lend on any equity, since they are a private company. They are not subject to the same regulations as are conventional lenders and banks. Further, the bank will need a business plan for the funds you receive. First Equities does not ask the purpose of the loan.
A conventional lender or bank will lend on your equities at a high interest rate, higher than the standard business loan. First Equities AU, however, has the lowest interest rates in the business of equity loans.
If you own a business and need emergency capital, First Equities AU is certainly the place to look first, rather than last. A bank could take weeks, since they want a business proposal for the purpose of loan, and they only lend a short loan to value ratio.
Equities First AU can fund you much faster, and their loan to value ratio is sometimes as high as 80%! That is very high for a loan of this type. There is a reason they are called Equities First AU. Now we know why the conventional lenders are afraid to mention them and resume this company.