With a population of over 200 million people and one of the highest per capita income rates in Latin America, Brazil has one of the most competitive marketplaces in the world. This competitiveness manifests in almost all sectors of the Brazilian economy but is especially pronounced in the real estate sector. With prime, luxurious locations such as Rio de Janeiro and Sao Paulo that are dotted by the whitest of beaches and globally-proclaimed attractions, it is not hard to see why real estate generates so much interest. Among the most dominant companies in this industry is JHSF, which has managed to stay ahead of the competition by innovatively diversifying its operations to include hospitality, luxury property developments, shopping malls and an airport.
JHSF was founded in 1972. While today its business operations have been significantly diversified, the company has never shifted away from its core operations of real estate development. Proof of this is evidenced by the fact that the company has thus far developed more than a million square meters of residential, corporate and mixed real estate projects. However, over the years the real estate developer has slowly grown its operations to other sectors within the industry, thus becoming one of the largest companies in Brazil with a net worth of approximately R$ 1.2 billion. Most the daring moves undertaken by the company have come during the tenure of its current Chief Executive Officer, Jose Auriemo Neto
Jose Auriemo Neto
Jose Auriemo Neto has been the CEO at JHSF for well over a decade. He is one of the company’s most loyal servants having joined in 1993 having graduated from the internationally recognized Fundacao Armando Alvares Penteado in Sao Paulo. He quickly impressed at the real estate company by launching the company’s service department and its first shopping mall, thus warranting his promotion to CEO.
Despite his high-standing position in the Brazilian business world, Jose Auriemo Neto is one of the most humble executives in the country. The soft-spoken leader is often referred as Zeco and maintains an open-door policy for all employees at JHSF.