The Old Mentalities that Hold a Business Back and Lori Senecal’s Forward Moving Mentality

Running a successful business is much different from merely being an employee of a successful business. While many people who are employees are aware of some of the differences, it is not until they try to start a business themselves that they become aware of the real differences between a business owner and an employee. Other than the larger work load that comes with being a business owner is the mentality that is required for success. Employees who try to run their own businesses tend to have certain mentalities that hold them back from success. Visit Adweek to see more.

According to Campaignlive, among the common mentalities that hold them back from success is being focused on the money that they get and the expectation that they will just attract customers when they build their businesses. It just doesn’t work that way. In order for a business to be successful, people need to do a lot of marketing and advertising. Another thing they need is to get information on what it takes to bring customers. One thing they can get is help on what they need to do to bring their business to a successful level. This is where advertisers like Lori Senecal come in. Check out Crunchbase to know more.

Lori Senecal is aware of all of the trends that are occurring in the markets. She is also aware of all of the coming trends. She is always talking about these trends. She is one of those people that want to do more than merely do the advertising work for the customers. She also wants to give people the insights they need so that they could do their own advertising if for some reason they need to. One of the most important things about advertising is that it takes a lot of knowledge on how to reach the audience and connect with them.

See more: http://www.adweek.com/tag/Lori-Senecal/

A Look At The Amazing Career Of Advertising Executive Alexandre Gama

Alexandre Gama is a creative and executive in the advertising field that has a career which has expanded over 35 years. He founded his own agency, Neogama, and serves as its CEO and CCO. Under his leadership Neogama has become one of the leading advertising agencies in Brazil.

Gama graduated from Armando Alvares Penteado Foundation with a degree in Advertising and Communications. His professional career started in 1982 at Standard Ogilvy & Mather which enable him to advance his career in 1990 to become the Creative Director and Copywriter at DM9. After a few more moves up the ladder in the advertising industry he founded Neogama in 1999.

One of the big accomplishments of his career, which has included many awards, is a showing of his advertising work at the Brazilian Art Museum in 2014. This exhibit, which was the first and still only one like it in Brazil, lasted for two months and landed on the cultural events calendar for the city of São Paulo.

Alexandre Gama has reached outside of the world of advertising to also open a project celebrating and promoting Brazilian acoustic guitar musicians and investing in the manufacturing of high-end sports cars.

See: http://voxnews.com.br/publicis-adquire-100-da-neogama-alexandre-gama-sera-cco-da-bbh-no-mundo/