The new and improved fast food chain

It all started with three college bros board at lunch one day. Nathaniel Ru and his friends at Georgetown University struggle with the same problem quite often. The problem was that there was very limited healthy food chains around the Washington, D.C., area that tasted good and was affordable.


Now six years after graduation the group of guys has opened more than twenty Sweetgreen locations around the United States. It all started with an idea and one successful store open in Washington, D.C. All of the food at each location is naturally grown and brought to the tables with limited chemicals and storage.


The landlord managing their apartment before they graduated wasn’t hooked on the idea in the beginning. She recognized that they had an idea forming but no valid business plan. She told them to go get a proper business plan and business backers to turn the idea into a successful business. It did not take them long at all to get these items. They were back in about four weeks ready to progress with the idea. The college friends did not have any restaurant experience, so the landlord decided to help them.


sweetgreen (all lowercase) can be visited in several major cities such as Boston, New York, Philadelphia and Washington. The goal is to keep all the menu items healthy and fresh. All of the ingredients that are used at each location come from local farmers and purveyors. This place is not just an average salad bar. Owner Nathaniel Ru said the business is more than just a place to eat.


From a marketing standpoint Ru wants to keep the company social, smart and modern. Technology has become a big part of everything that we do as a society. It was important for them to incorporate an application that shows menu options and helps people cut through lines. sweetgreen throws a music festival every year that is always popular.


Nathaniel Ru was smart about his placement and design of each location. He decided to make all the stores away from other restaurants and businesses. The goal is to get more than just the lunch rush. He wanted the business to be popular at all times of the day. The constant smiles and long lines create the good vibes of the store. Ru helped create the casual fast food chain in 2007 after graduating from Georgetown. There are now over 1500 employees.


Sweetgreen: Finally, a Restaurant that Offers Affordable, Healthy Options for Busy Professionals

Have you ever thought to yourself, “Man, I’d eat healthier on my lunch break or right after work if there were just more opportunities to do so!”

At the same time, fast food beckons. It’s just a simple block away. You can even walk there. After all, walking is exercises, isn’t it?

You can buy a drink and a filling meal for less than $8 bucks and you know it’s going to taste pretty good, with all the ooey, gooey cheese you want and the deep fried goodness you expect. However, you know you’ll feel guilty afterwards. You try not to think about the fact that you’ve literally just consumed over 1000 calories in less than 1 hour. Even if you try to make healthier choices, you know the salad dressings and other items on the menu aren’t healthy either.

It’s so frustrating. We all have healthy foods and veggies we enjoy, yet we have very few opportunities to eat them unless we cook them. So many professionals work anywhere from 40 to 100 hours per week. For many, there just isn’t time to cook healthy meals more than once or twice per week. However, getting burnt out on fast food happens quickly for people who have no other option than to order takeout and fast food all the time.

In fact, if you start a new job after attending college or after being a housewife for example, and you start eating fast food every day for lunch, you’ll get miserably sick of It after just a few short weeks, if not days.

The founders of Sweetgreen, Nathaniel Ru, Jonathan Neman and Nicolas Jammet felt those very same frustrations. Though living in one of the most metropolitan areas of the country, Washington, DC and living and working in one of the most posh areas of the Nation’s Capital, Georgetown; all 3 bonded over the fact that affordable, healthy options were pretty much nonexistent.


Fast, Organic Food at an Affordable Price Point

This prompted the 3 to create a business plan in their senior year at Georgetown University. Though they had no experience, 2 of them had successful entrepreneurs for parents. The 3 used the resources they had through the university to build their first location and decided on a value-driven business model for Sweetgreen that has achieved astounding success.

Markus Rothkranz’s Theatrically Inspiring Speech

Markus Rothkranz’s Speech video is a theatrical video that touches on the unfortunate fact that most human beings, from the time we’re born are often set forth through life with too many boundaries. Those boundaries become so ingrained that many are afraid to speak of their dreams or show their true selves. As a result, many create “comfort” outlets outside of themselves whether it’s friends, drugs or shopping.

Rothkranz then touches on the fact that these same individuals get to a point at which they start to question whether their job, home and paying bills is all there is to life and think that they’re alone when it’s taken away. However, they are not because the Universe makes everything work according to the person’s intentions and actions. Having it taken away is a sign that those things are not needed and meant to be.

According to Rothkranz, the best way to approach life is to start by appreciating every little thing in it (i.e. don’t expect two coins if you can’t appreciate just one). He also pointed that it doesn’t pay to make comparisons to other people because of the tendency to see them as having “more”. It is not until the person takes back his or her power and stops resisting what is that he or she will receive what he or she really “deserves”. Rothkranz also believes that everyone possesses special gifts that they are meant to give to the world. The Universe tests in order to ensure that the individual is taking the actions for the right reasons.

Rothkranz’s bottom line is that once the individual start doing everything for the greater good that he or she will receive many blessings in spite of any major losses. Individuals are not their roles, what they own, the friends that they have, etc. True power comes from within and not from the outside world.