Initially, Match Group wanted to acquire Bumble, the dating app developed by entrepreneur Whitney Wolfe. The acquisition would have enhanced Match Group’s holdings, which includes another dating app, Tinder, and would have eliminated the competition presented by Bumble. However, Whitney has refused to sell to the company.
Match Group resorted to a lawsuit against the dating app, charging that it too closely resembles the technology, look, and feel of the Tinder app, which Wolfe was also instrumental in developing and one of the co-founders of Tinder. While the lawsuit is a legitimate court action, many view it as a form of leverage against Bumble’s owners. The implication is that Match Group will drop the lawsuit, if Wolfe agrees to sell the app.
Bumble management took the implication to heart and responded with a full page ad that appeared in several print newspapers and magazines. The ad said that Bumble will “swipe left” on the offer from Match Group and called the company a bully for resorting to such tactics. The ad went on to say that they will never sell, regardless of what intimidation tactics Match Group attempts.
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One portion of the ad pointed out that Bumble was founded by a woman, Whitney Wolfe and is currently managed by women. The statement suggested those women are familiar with high pressure corporate tactics and with bullying, adding that Bumble would not be swayed by anything in Match Group’s arsenal.
Introducing Bumble BFF
Even as the Match Group drama escalates, Bumble isn’t sitting stagnant. The app recently introduced a new subsection, Bumble BFF, and it’s probably just what you might expect. It lets people connect with new friends, no strings attached. The Bumble BFF feature lets women connect with other females in their area for friendship.
Bumble BFF works much like the primary dating app, letting users view profiles for women looking for friends in their area. When a user finds someone in line with her interests, she can swipe right and make the connection.
Of course, there’s more involved to it, as far as developing a real friendship. Just because profiles mesh that doesn’t guarantee a bond. However, it’s a step in the right direction and it can lead to some genuine friendships for those willing to give it a chance. Much like Bumble, which puts the swiping power in the woman’s hands, Whitney Wolfe developed Bumble BFF to give women something they were missing. The subsection of the dating app helps women connect with others, when they might not have any other way of meeting new friends.
Learn more about Whitney Wolfe: https://pagesix.com/2018/04/16/bumble-founder-feared-shed-be-blacklisted-after-tinder-lawsuit/