Master Negotiator Desiree Perez Shines

A Wednesday meeting between Desiree Perez, Jay Z and the CEO of Universal Music group caused a stir in the music world. This meeting has given rise to rumors that UMG could be interested in burying Stake in Roc Nation. Desiree Perez is widely known as a producer. She shared an Emmy nomination in 2015 for On the Run Tour: Beyonce and Jay Z and also appeared in Change: The LifeParticle Effect.

For nearly twenty years, she has been closely associated with Jay Z. Now, she serves as an executive at but Roc Nation, an entertainment company comprised of multiple artists at various levels of fame. A master of the art of negotiation, Perez has already proven to be a major asset for one of the company’s artists, Rihanna. In 2015, Samsung agreed to sponsor Rihanna’s album, Anti. Perez was key in the getting the singer the deal.

Given that Jay Z’s 10-year deal between Roc Nation and Live Nation is coming to an end next year, it is no surprise that the company owner may be looking for new potential stakeholders. In bringing his top Roc Nation executive to the meeting, Jay Z inadvertently set off rumors of negotiation. After all, Perez has quite the reputation as a negotiator, and the experience to back it up.

A Universal Music Group insider pointed out that the company already has a stake in Roc Nation, but denied any discussion with Perez and Jay-Z about the end of the Live Nation deal. However, given the circumstances of the Live Nation deal and the presence of Perez, time may tell a different story.

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