“Better for You” snack is a product that resulted from the creative minds of Livio Bisterzo and his team. They set their minds and effort to see the birth of another new product in the market Hippeas. Hippeas are gluten-free and vegan organic chickpea puffs, which supply consumers with 1000 calories, three grams of proteins, and fiber. The idea Bisterzo and his team had to come up with a socially conscious snack tailored to deliver an original taste.
Interestingly, Hippeas became the newest product to join the Starbuck’s assortment of the ‘grab and go’ snacks. It comes in two distinct flavors, Vegan White Cheddar and Far Out Fajita, which you can both find in the more than 7500 Starbuck stores across the U.S.
Importance of Taking Client-Feedback Seriously
Livio’s clients are a happy. They have continuously expressed their satisfaction of the new snack through feedback. Hippeas (http://hippeas.com/) stands out, because it is relevant culturally and addresses the various consumer trends, which resonate well with everyone. In his words, Livio is convinced that the product would not have come at a better time.
Carolyn Chinn, Starbuck’s Merchandising Retail Branded Partnerships states that they continue to seek for snacks that resonate well with clients. It is important to take every customer feedback seriously and offer them flavors that meet their different dietary needs. The focus is to ensure that the snack stays as gluten-free and as vegan as possible.
So far Livio is happy with the new product and the brand’s social mission. Hippeas is working alongside Farm Africa to give back to the community by supporting local chickpea farmers in Eastern Africa. It is incredible how this brand has continued to receive a positive reception and the many opportunities that are coming its way.
About Livio Bisterzo
Livio Bisterzo is the founder and Chief Executive Officer of Green Park Brands. He is from Italy but lives in Los Angeles. It’s now seven years since he ventured into the health and natural food sector. In the month of May 2015, Livio began working together with a company dealing in food innovation to come up with Hippeas and took a few rounds of development and customer testing to get the final product. Livio understands the importance of working hard to develop a product and did just that for Hippeas to achieve the perfect shape, bite, taste, and shape. The idea was to come up with a product that is not too far from what the customers already know, but one they would not think twice to pick from the counters.
For more information, view Livio Bisterzo’s profile on Crunchbase