Desiree Perez is a Powerful Business Figure in the World of Entertainment and Sports

Most people might not realize this, but Desiree Perez is a powerful business lady that is in the service of Jay-Z. Mrs. Perez has been helping Jay-Z to become the powerful hip-hop/business mogul that he is today. Desiree’s knowledge and skill has helped Jay-Z throughout the years. She knows what it takes to help his business to be successful and she knows how to endorse the artists that are on his Roc Nation label.

Perez works with many great A-List entertainers within the music industry. Rihanna is just one of them. Robyn Rihanna Fenty has been singing and dancing professionally for nearly 10 years. Since her initial release, this young lady has been under the guidance of Jay-Z and Desiree Perez.

As the COO of Roc Nation, Perez has helped Rihanna to establish her career. This smart business adviser has helped her to set up the right concerts, live productions and has helped to select her television and commercial appearances. Many famous stars like Rihanna have to rely on business insiders to help navigate their career in the best direction.

Perez has plenty of business knowledge and insight into what celebrities must do to maintain their brand. She not only helps musicians and entertainers; her service extends into the sports world. Perez even helps top rated athletes in the sports industry with their public and business affairs.

Jay-Z even has a sports division within his network of businesses. He also trusts Perez’s judgment in this area of his operations. Ultimately, Desiree Perez is a useful asset to Jay-Z, his companies and the music industry. She is a great lady that is changing women’s role in business.

Using Innovation, JHSF Leads the Way in the Brazilian Real Estate Sector

With a population of over 200 million people and one of the highest per capita income rates in Latin America, Brazil has one of the most competitive marketplaces in the world. This competitiveness manifests in almost all sectors of the Brazilian economy but is especially pronounced in the real estate sector. With prime, luxurious locations such as Rio de Janeiro and Sao Paulo that are dotted by the whitest of beaches and globally-proclaimed attractions, it is not hard to see why real estate generates so much interest. Among the most dominant companies in this industry is JHSF, which has managed to stay ahead of the competition by innovatively diversifying its operations to include hospitality, luxury property developments, shopping malls and an airport.

JHSF was founded in 1972. While today its business operations have been significantly diversified, the company has never shifted away from its core operations of real estate development. Proof of this is evidenced by the fact that the company has thus far developed more than a million square meters of residential, corporate and mixed real estate projects. However, over the years the real estate developer has slowly grown its operations to other sectors within the industry, thus becoming one of the largest companies in Brazil with a net worth of approximately R$ 1.2 billion. Most the daring moves undertaken by the company have come during the tenure of its current Chief Executive Officer, Jose Auriemo Neto

Jose Auriemo Neto

Jose Auriemo Neto has been the CEO at JHSF for well over a decade. He is one of the company’s most loyal servants having joined in 1993 having graduated from the internationally recognized Fundacao Armando Alvares Penteado in Sao Paulo. He quickly impressed at the real estate company by launching the company’s service department and its first shopping mall, thus warranting his promotion to CEO.

Despite his high-standing position in the Brazilian business world, Jose Auriemo Neto is one of the most humble executives in the country. The soft-spoken leader is often referred as Zeco and maintains an open-door policy for all employees at JHSF.

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Jason Halpern Excited about JMH Development’s Involvement in the Construction of the Aloft South Beach Hotel

In September 2014, Jason Halpern announced that his real estate development company, JMH Development, had partnered with Madden Real Estate Ventures to top off Aloft South Beach Hotel. The hotel is located in Miami Beach and has 235 rooms. It was scheduled to be officially opened in early 2015.

Aloft Property: Jason’s Dream

Halpern is the Principal of JMH Development, a real estate developer keen on taking on developments that preserve historic structures. The Miami Beach project adaptively planned to reuse Motel Ankara, a historic building, and add an eight-story tower. All construction was handled by the Plaza Construction while ADD, Inc., was the official project architect.

When finished, the Aloft South Beach would be the first constructed hotel opened in the area since the year 2009. It would offer larger rooms, which average 360 square feet, compared to all other nearby hotels. Jason Halpern expressed his excitement about his company’s involvement in the project. He stated that it would mark a significant milestone in the hotel’s construction process and signal the beginning of its next phase. This meant that the hotel was nearly completed and would be opened as scheduled.


Jason Halpern: Real Estate Entrepreneur

The Aloft South Beach Features

The Aloft hotel is located on a prime waterfront property with access to the Collins Canal and Lake Pancoast. Furthermore, the hotel is centrally located in South Beach one block from Miami Beach’s shores and minutes from art galleries, boutiques, restaurants, Miami Beach Convention Center, Bass Museum of Art, and night clubs.

Apart from its prime location, guests will be treated to features like a round the clock fitness center, an outdoor pool, a vast and flexible meeting space for business meetings or social gatherings, and a roof deck lounge. Moreover, music lovers will get to enjoy a variety of live music bands ranging from professional musicians to emerging local artists. The Aloft Hotels will have Programs that include live music bands at its W XYZ® bars.


Aloft Hotels

Aloft Hotels has opened over 100 hotels and are looking to expand to 14 international countries. The hotels are part of the widely successful Starwood global hotel brand. The brand offers a vibrant tech-forward experience with a unique modern style. The Aloft Hotels offers the richest loyalty program available in the industry – the Starwood Preferred Guest (R).


Jason’s Family

Jason Halpern

Jason Halpern founded JMH Development and is presently its Managing Partner. He is a third generation real estate developer whose family has over 50 years of experience in developing and managing New York properties. Jason is committed to restructuring historic buildings and luxury properties. He is also heavily invested in charitable endeavors within his local community. He supports Westchester Medical Center’s Joel A. Halpern Trauma Center.

The Investments that Jason Halpern has made in Commercial and Residential Real Estate Projects

Jason Halpern: Real Estate Entrepreneur

Jason Halpern is an accomplished businessman who has gained most of his wealth from the real estate development industry. He currently runs JMH Development, which is a company that he established more than two decades ago to focus on the construction of residential and commercial properties. The enterprise is recognized in different cities across the United States for the great buildings that it has established. Halpern’s family has been active real estate developers for the past five decades, and they have completed projects in New York, Brooklyn, and Manhattan.Jason once worked for his father for his company that was known as Halpern Enterprise before he established his business.JMH Development has been a major firm in real estate development and has completed buildings that are worth more than $500 million. The company has made investments in major tourist and economic hubs such as Miami, New York, and Westchester County.

Jason Halpern with Crunchbase Production

It has acquired old building across the United States, and it strives to modernize them into top-notch residential and commercial properties. The company is friendly to communities and has always consulted them before reconstructing any historical buildings.Mr. Halpern’s company once acquired an abandoned warehouse that was based in 184 Kent Avenue and worked with other enterprises in its renovation. The real estate developers reconstructed it into a luxurious apartment that has over 340 residential units. JMH Development also acquired the Townhouse of Cobble Hill and reconstructed them into nine top-notch townhouses. This was among the quality homes that the company has established. Another major project of the real estate development completed was the transformation of Motel Ankara into the Aloft South Beach Hotel. The company constructed eight stories on the original building. The hotel was launched in 2005, and it had 235 rooms.

Jason Halpern with Model Milana and Richard

Jason has been conducting various charity undertakings that have had a positive impact on communities in the United States and other parts of the globe. He has given a lot of money to ensure the success of the Joel A. Halpern Trauma Center. The healthcare facility is managed by the Westchester Medical Center, and it is rated as a Level 1 trauma center. It has invested in modern medical equipment and professionals. The primary services that are offered at the Joel A. Halpern Trauma Center include emergency orthopedic surgery, neurosurgery, open-heart surgery, and fixing broken limbs. JMH Development has committed itself to making sure that people in Nepal and Egypt have clean water. It has accomplished its goals by working with various nonprofit organizations that deal with water supply. The real estate development firm has pledged to donate $20,000 towards the charity for every contract that it secures at the Miami-based the Three Hundred Collins residential construction.

José Auriemo Neto and JHSF Bringing Class and Quality To Real Estate

Founded in the year 1972 and now accommodating an enormous employment range of more than 5000 employers, JHSF is the leading high-end Brazilian real estate sector. It deals with the administration of high-end shopping centers, commercial incorporation, luxury hotels, real estate development, luxury retail brands, residential and international business airport.

JHSF has a reputation for high quality and the ability to recognize new opportunities in the market it operates on. High standard, innovation, pioneering and capability to provide practical solutions and sustainability to its projects and developments, are some of the driving force and characteristics which define the company. As it expands, JHSF has cemented its noticeable presence in major cities like Salvador, Manaus, Sao Paulo and internationally in cities such as New York in the USA and Punta del Este, Uruguay.

The company has four main units; Incorporation, shopping center, Airport and Fasano Hotel, and Restaurant. Due to the lead of steady and stable real estate markets internationally, JHSF decided to change its perspective in business to focus on recurring revenue areas. Recently the company has taken its priorities to implantation of projects which includes administration and development of luxury hotels, shopping centers and most significantly the Catarina Integrated Urban Development which is the first phase of Catarina Fashion Outlet and Catarina Executive Airport. JHSF Participações (JHSF3) is a public company since 2007 with its shares being traded at São Paulo Bovespa stock exchange. It has its headquarters in São Paulo, SP.

About José Auriemo Neto

José Auriemo Neto is a Brazilian-born executive currently serving as the chief executive officer and chairman of JHSF Participacoes SA, a company in real estate sector dedicated to the development of quality residential and commercial properties in Brazil and overseas. Along with overseeing the companies building projects of offices, shopping malls and centers, hotels, airport and public development, José administers the companies extensive retail and shopping portfolio including the Bela Vista in Salvador, Metro Tucuruv and Ponta Negra in Manaus.

In 2009 he also oversaw the company venture into retail which saw him signing significant partnerships with Jimmy Choo, Hermes, and Pucci. José Auriemo Neto is a graduate from Fundação Armando Álvares Penteado (FAAP) University which is located in Sao Paulo.