A few years after visual search technology was started, Pinterest finally implemented the feature. Currently, the social platform has not less than 100 active million users one year after it started operating. This latest move by Pinterest shows the growing trend where less text and more images are used during a web search. It also shows a huge significance that is played by players on content and social engagement to improve shopping. However, one thing is completely clear; that the relationship between brands, retailers and consumers has radically changed as a result.
Gone are he days when retailers used to push ads to reach consumers. Nowadays, they just use image recognition to achieve even better results. Though it is still a bit early to see how customers are likely to react to the Buy buttons on social media, there is some evidence that shows that the eCommerce visual space is gaining traction at a very fast rate.
Many industry players started using visual search technology almost an year ago so as to make it much easier for their shoppers when matters related to finding products more effectively are concerned. In general, the technology has shown a lot of improvement when matters related to improvement in the conversion rate are concerned.
Being a major driver of shopping interest, shopping has evolved and nowadays, people are more likely to be intrigued by visual content as opposed to text. Visual content is appealing and many refer to it as a source for consumer intelligence.
Through a mobile app, the company allows customers to take a photo with their mobile phone, search the image of the product, discover where they can find it and eventually buy. The company’s Universal Scanner has since inception been a straight forward solution that uses the most accurate image recognition technology currently available. The technology brings together the best features of their competitor’s products and packages it in a single product.
The company’s technology is able to handle different dimensional images therefore giving retailers a solution that is easy to use and that provides instant results. When integrated with a retailer’s inventory, the technology is able to show them the products that are moving fast and those that are not. On the other hand, the technology allows customers to enjoy shopping.